Capture Failed Payment Intents as HubSpot Contacts

Payment failures are at-risk customers. Notis logs them in HubSpot automatically so you can run targeted retention campaigns before they leave.

Trigger

Payment Intent Failed Trigger

Triggered when a payment intent fails in Stripe

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Action

Create batch of contacts

Creates up to 100 new contact records in hubspot crm, optionally associating them with existing crm objects; ensure associated object ids are valid.

Why this helps

Payment intent failures get scattered across Stripe events. You can't easily identify at-risk customers or group them for outreach without manual work.

  • Failed payments create trackable contact records in HubSpot
  • You can segment at-risk customers and run dedicated recovery campaigns
  • All payment failure data is centralized in one place for analysis

Setup

Build it in a few focused steps.

  • 1Connect Stripe and HubSpot in Notis.
  • 2Create an automation: 'When a payment intent fails in Stripe, create a contact in HubSpot with a property noting they had a payment failure, and tag them as At-Risk.'
  • 3Select 'Payment Intent Failed' as your trigger.
  • 4Choose your notification channel.
  • 5Test by triggering a payment intent failure in Stripe's test mode and verify the contact appears with the at-risk tag in HubSpot.

Questions about this workflow

Can I automatically send them a message after a failed payment?

Yes—include that in your prompt, e.g., 'send them an email explaining the failure and offering support.' Notis does both simultaneously.

How do I distinguish between one-time and recurring failures?

Notis captures the intent type from Stripe, so you can see if it's a subscription payment or a single charge. You can filter your outreach accordingly.

Should every payment failure create a new contact?

No—Notis checks for existing contacts first and updates them with the failure flag instead of duplicating.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Stripe to Hubspot. A trigger fires from one place; an action lands in another.

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Stripe triggers

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Hubspot actions

Charge Failed Trigger

Triggered when a direct charge fails in Stripe's legacy Charges API

TriggerInstant

Add asset association

Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.

ActionInstant

Checkout Session Completed Trigger

Triggered when a checkout session is completed in Stripe

TriggerInstant

Add token to event template

Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.

ActionInstant

Invoice Payment Succeeded Trigger

Triggered when an invoice payment is successful in Stripe

TriggerInstant

Archive email

Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.

ActionInstant

Payment Intent Failed Trigger

Triggered when a payment intent fails in Stripe

TriggerInstant

Archive a batch of emails by ID

Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.

ActionInstant

Product Created Trigger

Triggered when a product is created in Stripe

TriggerInstant

Archive a batch of quotes by id

Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.

ActionInstant

Subscription Added Trigger

Triggered when a subscription is added in Stripe

TriggerInstant

Archive batch of companies by id

Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.

ActionInstant

Subscription Deleted Trigger

Triggered when a subscription is deleted in Stripe

TriggerInstant

Archive batch of contacts by id

Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.

ActionInstant

Archive batch of deals by id

Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.

ActionInstant

Connect any two apps with Notis in the middle.

Not just Stripe and Hubspot. Any combination from 985+ integrations.

When this happens · Trigger

Do this · Action

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