Understand Your Churn in Real Time
When a subscription is canceled in Stripe, Notis logs it to your Google Sheet with customer and cancellation details. See churn patterns emerge and act faster to improve retention.
Trigger
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Action
Append Values to Spreadsheet
Tool to append values to a spreadsheet. use when you need to add new data to the end of an existing table in a google sheet.
Why this helps
Churn is silent—customers leave without fanfare. You can't see patterns in who cancels, when, or why unless you track it systematically in one place.
- Spot churn patterns and address root causes
- Trigger automatic win-back campaigns for canceled subs
- Build a historical record of why customers leave
- Enable data-driven retention improvements
Setup
Build it in a few focused steps.
- 1Connect Stripe and Google Sheets to Notis.
- 2Create an automation: 'When a subscription is canceled in Stripe, add the customer email, subscription plan, cancellation date, and any provided cancellation reason to my churn sheet.'
- 3Select 'Subscription Deleted' as your trigger.
- 4Pick your notification channel.
- 5Cancel a test subscription and verify the row appears in Google Sheets.
Questions about this workflow
Does Stripe always provide a cancellation reason?
Only if the customer provided feedback. If no reason is given, Notis logs 'no reason provided' or null.
Can I automatically trigger a win-back email when this logs?
You can manually check the churn sheet and trigger follow-ups, or ask Notis to integrate with an email platform for automated win-back sequences.
How do I tell the difference between churned and paused subscriptions?
Pause and cancel are different Stripe events. This workflow captures cancellations only. For paused subscriptions, set up a separate automation.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Google Sheets. A trigger fires from one place; an action lands in another.
Stripe triggers
Google Sheets actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Add Sheet to Spreadsheet
Adds a new sheet (worksheet) to a spreadsheet. use this tool to create a new tab within an existing google sheet, optionally specifying its title, index, size, and other properties.
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Aggregate Column Data
Searches for rows where a specific column matches a value and performs mathematical operations on data from another column.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Append Dimension
Tool to append new rows or columns to a sheet, increasing its size. use when you need to add empty rows or columns to an existing sheet.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Batch get spreadsheet
Retrieves data from specified cell ranges in a google spreadsheet; ensure the spreadsheet has at least one worksheet and any explicitly referenced sheet names in ranges exist.
Product Created Trigger
Triggered when a product is created in Stripe
Batch update spreadsheet
Updates a specified range in a google sheet with given values, or appends them as new rows if `first cell location` is omitted; ensure the target sheet exists and the spreadsheet contains at least one worksheet.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Batch Update Values by Data Filter
Tool to update values in ranges matching data filters. use when you need to update specific data in a google sheet based on criteria rather than fixed cell ranges.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Clear Basic Filter
Tool to clear the basic filter from a sheet. use when you need to remove an existing basic filter from a specific sheet within a google spreadsheet.
Clear spreadsheet values
Clears cell content (preserving formatting and notes) from a specified a1 notation range in a google spreadsheet; the range must correspond to an existing sheet and cells.
Connect any two apps with Notis in the middle.
Not just Stripe and Google Sheets. Any combination from 985+ integrations.
When this happens · Trigger
Do this · Action
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