New Customer Label Automation
Tag new customers instantly and never lose track of a recent sale.
Trigger
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Action
Modify email labels
Adds and/or removes specified gmail labels for a message; ensure `message id` and all `label ids` are valid (use 'listlabels' for custom label ids).
Why this helps
Tracking which customers are brand new is manual work. Without labels, new customers blend into your inbox and follow-up falls through the cracks.
- Instantly identify and find all communications with new customers
- Segments your customers for targeted follow-up and onboarding
- Makes it easy to spot patterns in your newest customers
- Reduces the need to check Stripe to remember who's new
Setup
Build it in a few focused steps.
- 1Set up Stripe and Gmail connections in Notis.
- 2Tell Notis: 'When a checkout session completes, label the customer's email address with a New Customer label to track them for onboarding follow-ups.'
- 3Select 'Checkout Session Completed' as your trigger.
- 4Configure notifications so you're aware of new labels being applied.
- 5Complete a test checkout and verify the customer email gets labeled as New Customer.
Questions about this workflow
What if I want to label by plan or product type?
Absolutely. Tell Notis: 'For product X checkouts, label as New-Pro. For product Y, label as New-Starter.' etc.
Can I create the label automatically if it doesn't exist?
Yes. Include in your prompt: 'Create a New Customer label if needed, then label this email.'
How long should I keep the label?
That's up to you. Many founders remove it after 30 days or after the customer completes their onboarding. You can do this manually or set up a follow-up automation.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Gmail. A trigger fires from one place; an action lands in another.
Stripe triggers
Gmail actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Modify email labels
Adds and/or removes specified gmail labels for a message; ensure `message id` and all `label ids` are valid (use 'listlabels' for custom label ids).
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Create email draft
Creates a gmail email draft, supporting to/cc/bcc, subject, plain/html body (ensure `is html=true` for html), attachments, and threading.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Create label
Creates a new label with a unique name in the specified user's gmail account.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Delete Draft
Permanently deletes a specific gmail draft using its id; ensure the draft exists and the user has necessary permissions for the given `user id`.
Product Created Trigger
Triggered when a product is created in Stripe
Delete message
Permanently deletes a specific email message by its id from a gmail mailbox; for `user id`, use 'me' for the authenticated user or an email address to which the authenticated user has delegated access.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Fetch emails
Fetches a list of email messages from a gmail account, supporting filtering, pagination, and optional full content retrieval.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Fetch message by message ID
Fetches a specific email message by its id, provided the `message id` exists and is accessible to the authenticated `user id`.
Fetch Message by Thread ID
Retrieves messages from a gmail thread using its `thread id`, where the thread must be accessible by the specified `user id`.
Connect any two apps with Notis in the middle.
Not just Stripe and Gmail. Any combination from 985+ integrations.
When this happens · Trigger
Do this · Action
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