Track Churn Instantly—No More Zombie Subscribers

A subscription cancels in Stripe. Within seconds, Notis marks the subscriber as churned in your Airtable registry and logs the cancellation date—giving you accurate churn data and actionable insight into at-risk customers.

Trigger

Subscription Deleted Trigger

Triggered when a subscription is deleted in Stripe

Airtable logo

Action

Update record

Modifies specified fields of an existing record in an airtable base and table; the base, table, and record must exist.

Why this helps

Subscriptions end silently in Stripe while your Airtable subscriber list claims they're still active. You reach out to 'active' customers who've already churned, miscount your subscriber base, and can't analyze churn patterns because the data is stale.

  • Subscriber status is always accurate—no lag, no surprises.
  • Churn events are timestamped and tracked, enabling cohort analysis and retention metrics.
  • Reduces the cognitive load of manually updating churned subscribers.
  • Creates a reliable data foundation for retention strategy decisions.

Setup

Build it in a few focused steps.

  • 1Connect Stripe and Airtable to Notis.
  • 2Create an automation: 'When a subscription is deleted in Stripe, update the matching subscriber record in my Airtable table, mark status as Churned, and record the cancellation date.'
  • 3Select trigger: Stripe Subscription Deleted.
  • 4Choose your notification channel.
  • 5Test by canceling a subscription in Stripe and verifying the status updates in Airtable within seconds.

Questions about this workflow

Can Notis capture the reason a customer canceled?

Stripe doesn't always store cancellation reasons, but if provided, Notis will include them. For more detail, consider asking customers 'Why are you canceling?' via email and manually adding that reason to the Airtable record.

Should I delete the subscriber record or just mark it as churned?

Mark as churned (update the status). Deleting erases valuable historical data; keeping the record preserves churn date and enables future winback campaigns.

Can I trigger a follow-up email when someone churns?

Yes. Create a secondary workflow with the rule: 'When a subscriber is marked as Churned, send a winback email.' Notis will coordinate the two automations.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Stripe to Airtable. A trigger fires from one place; an action lands in another.

Stripe logo

Stripe triggers

Airtable logo

Airtable actions

Charge Failed Trigger

Triggered when a direct charge fails in Stripe's legacy Charges API

TriggerInstant

Create base

Creates a new airtable base with specified tables and fields within a workspace; ensure field options are valid for their type.

ActionInstant

Checkout Session Completed Trigger

Triggered when a checkout session is completed in Stripe

TriggerInstant

Create Comment

Creates a new comment on a specific record within an airtable base and table.

ActionInstant

Invoice Payment Succeeded Trigger

Triggered when an invoice payment is successful in Stripe

TriggerInstant

Create Field

Creates a new field within a specified table in an airtable base.

ActionInstant

Payment Intent Failed Trigger

Triggered when a payment intent fails in Stripe

TriggerInstant

Create multiple records

Creates multiple new records in a specified airtable table.

ActionInstant

Product Created Trigger

Triggered when a product is created in Stripe

TriggerInstant

Create a record

Creates a new record in a specified airtable table; field values must conform to the table's column types.

ActionInstant

Subscription Added Trigger

Triggered when a subscription is added in Stripe

TriggerInstant

Create table

Creates a new table within a specified existing airtable base, allowing definition of its name, description, and field structure.

ActionInstant

Subscription Deleted Trigger

Triggered when a subscription is deleted in Stripe

TriggerInstant

Delete Comment

Deletes an existing comment from a specified record in an airtable table.

ActionInstant

Delete multiple records

Deletes up to 10 specified records from a table within an airtable base.

ActionInstant

Connect any two apps with Notis in the middle.

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When this happens · Trigger

Do this · Action

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