Create Email A/B Tests from Slack Reactions
Your marketing team discusses an email variation in Slack and reacts with a test emoji. Notis creates the A/B test variation in Hubspot instantly, so your team can start testing without leaving the conversation.
Trigger
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Action
Create A/B test variation
Creates a new a/b test variation for an existing hubspot email, using its `contentid`; this action only creates the variation, it does not start the a/b test or send emails.
Why this helps
A/B testing emails requires manually creating variations in Hubspot, which disrupts marketing workflows. Your team discusses ideas in Slack but creating the test variation feels like bureaucracy.
- Create email test variations without leaving Slack
- Speed up testing cycles and iteration
- Keep marketing team focused on strategy, not setup
- Empower faster experimentation and learning
Setup
Build it in a few focused steps.
- 1Connect Slack and Hubspot to Notis.
- 2Create an automation: 'When someone reacts with a test emoji to an email idea in #marketing, create an A/B test variation in Hubspot.'
- 3Choose your test emoji (e.g., test tube, fork, or custom).
- 4Your marketing team discusses email ideas and reacts to flag which ones to test.
- 5Notis creates the variation in Hubspot, ready for your team to customize and launch.
Questions about this workflow
Does Notis create different subject lines or just the body?
You specify what should vary in the test (subject line, body text, images, CTA). Notis creates the variation framework.
Do I need to link the variation to the original email?
Notis handles the linkage automatically, setting up the A/B test relationship in Hubspot.
Can I run multiple A/B tests on the same email?
Yes. React multiple times with different variations to create multiple test branches.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Slack to Hubspot. A trigger fires from one place; an action lands in another.
Slack triggers
Hubspot actions
New Channel Created Trigger
Triggered when a new channel is created in Slack.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Channel Message Received
Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Direct Message Received
Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Message Reaction Removed
Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Reaction Added Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_ADDED` instead. Triggered when a reaction is added to a message in Slack.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Reaction Removed Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_REMOVED` instead. Triggered when a reaction is removed from a message.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
New Bot Message Received Trigger
DEPRECATED: use `SLACK_CHANNEL_MESSAGE_RECEIVED` with `is_bot_message=true` instead. Triggered when a new bot message is posted to a Slack channel.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
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When this happens · Trigger
Do this · Action
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