Log Product Ideas from Slack Reactions into Hubspot
Your team reacts to a great product idea with a lightbulb emoji in Slack. Notis captures that reaction and creates a feedback record in Hubspot so your product team sees it on their radar.
Trigger
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Action
Create batch of feedback submissions
Creates a batch of feedback submissions in hubspot, ideal for bulk imports; all property names, `associationtypeid`s, and association `to id`s must reference existing entities in hubspot.
Why this helps
Good ideas get lost in Slack threads and never reach your product roadmap. Your team stays unaware of what the broader team is thinking, and you lose potentially valuable innovations.
- Capture ideas in the moment without extra effort
- Get team suggestions into your product system automatically
- Ensure no idea gets lost in Slack
- Let your product team focus on what actually matters to the team
Setup
Build it in a few focused steps.
- 1Connect Slack and Hubspot to Notis.
- 2Create an automation: 'When someone reacts with a lightbulb emoji to a message in #ideas, create a feedback submission in Hubspot.'
- 3Choose your ideas channel and reaction emoji.
- 4Notis will monitor reactions and create feedback records automatically.
- 5Test by reacting to a message with the lightbulb emoji and verify the feedback appears in Hubspot.
Questions about this workflow
Does the original idea text get copied to the feedback record?
Yes. Notis captures the original Slack message text and the idea author information and includes it in the feedback submission.
Can I use different reactions for different types of feedback?
Absolutely. Create separate automations for different emoji (lightbulb for ideas, star for praise, bug emoji for issues, etc.).
Can I see who suggested the idea in the feedback record?
Yes. Notis includes the Slack user's name and can link it to their contact record if they're in Hubspot.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Slack to Hubspot. A trigger fires from one place; an action lands in another.
Slack triggers
Hubspot actions
New Channel Created Trigger
Triggered when a new channel is created in Slack.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Channel Message Received
Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Direct Message Received
Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Message Reaction Removed
Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Reaction Added Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_ADDED` instead. Triggered when a reaction is added to a message in Slack.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Reaction Removed Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_REMOVED` instead. Triggered when a reaction is removed from a message.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
New Bot Message Received Trigger
DEPRECATED: use `SLACK_CHANNEL_MESSAGE_RECEIVED` with `is_bot_message=true` instead. Triggered when a new bot message is posted to a Slack channel.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
Not just Slack and Hubspot. Any combination from 985+ integrations.
When this happens · Trigger
Do this · Action
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