Create Companies in Hubspot from Webhooks
Your tools send company data in webhooks, but someone manually enters them into Hubspot. This automation creates companies instantly from incoming webhook payloads.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create a batch of companies
Creates multiple company records in hubspot crm in a single batch operation, processing up to 100 companies per request.
Why this helps
Webhook data from third-party tools arrives but requires manual entry into Hubspot, creating delays and errors in company data onboarding.
- Zero-touch company creation from webhooks
- Enable integrations without custom code
- Faster data flow from external tools
- Reduces manual entry errors
Setup
Build it in a few focused steps.
- 1Connect Hubspot to Notis.
- 2Create an automation telling Notis: 'When a webhook is received with company data, create these companies in Hubspot with the names, industries, and domains from the payload.'
- 3Notis will give you a unique webhook URL to use.
- 4Configure your external tool or script to POST company data to that URL.
- 5Test by sending sample company data and verify companies appear in Hubspot.
Questions about this workflow
What data should the webhook include?
At minimum, company name. You can also include industry, domain, size, and custom fields. Notis maps whatever fields you send.
Can I validate or filter webhook data before creating companies?
Yes. Include validation rules in your prompt like 'only create if domain ends in .com' or 'skip if company name is already in Hubspot.'
What if the webhook data is incomplete?
Notis will create the company with available data. You can specify defaults in your prompt for missing fields.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Salesforce to Hubspot. A trigger fires from one place; an action lands in another.
Salesforce triggers
Hubspot actions
Account Created or Updated
Triggers when an Account is created or updated in Salesforce. Uses LastModifiedDate high-watermark to capture both creations and updates.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Contact Updated
Triggers when an existing Salesforce Contact record is modified. Emits changed fields alongside relevant timestamps.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Record Updated (Generic SObject)
Triggers when monitored fields change on any Salesforce SObject. You specify the SObject type and which field values should be returned in the payload. The trigger uses SystemModstamp to detect changes regardless of which specific field changed.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
New Contact Trigger
Triggers when a new Contact is Created in Salesforce.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
New Lead Trigger
Triggers when a new Lead is created in Salesforce.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
New or Updated Opportunity
Triggers when a Salesforce Opportunity is created or updated.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Task Created or Completed
Triggers when a Task is created or when its status changes to Completed in Salesforce. Supports optional filtering by task Status or Subject.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
Not just Salesforce and Hubspot. Any combination from 985+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7 days free trial with 20$ free usage included.
No card. Works with personal or business Hubspot.