Sync Your Notion Company Database to Hubspot Automatically
You manage your company list in Notion. Stop manually re-creating each company in Hubspot. Let this automation pull companies from Notion and bulk-add them to your CRM, keeping everything current.
Trigger
Page Created
Triggers when a new Notion page is created. Customer optionally scopes with at most one of: - data_source_id: new row in this data source - parent_page_id: new sub-page under this page (immediate parent only) With neither set, fires for any new page in the workspace the integration has access to. Notion sends ~60s aggregation latency on most events.
Action
Create a batch of companies
Creates multiple company records in hubspot crm in a single batch operation, processing up to 100 companies per request.
Why this helps
You track companies in Notion but your Hubspot account has stale company records or missing information. Syncing companies manually between tools is tedious and error-prone.
- Eliminate manual company data entry
- Keep your Hubspot company list current
- Avoid duplicate company records
- Reduce time spent on data admin
- Sync company info once per tool
Setup
Build it in a few focused steps.
- 1Connect your Notion workspace and Hubspot account
- 2Create the automation: 'When a new page is added to my companies database in Notion, create a company record in Hubspot'
- 3Specify your Notion companies database
- 4Set your notification channel for sync confirmations
- 5Test by adding a new company to Notion and verify it appears in Hubspot within moments
Questions about this workflow
Can I sync custom company fields like 'Annual Revenue' or 'Industry'?
Yes. Map your Notion company properties to Hubspot custom fields when you set up the automation. Notis will handle the field alignment.
What if the company already exists in Hubspot?
Tell Notis how to identify duplicates (e.g., by company name) and it can either skip creation or merge with existing records. Set your preference when you create the automation.
Is there a limit to how many companies I can sync?
No per-automation limit. Hubspot's API can handle hundreds of company creations. For bulk imports, Notis can queue them and batch them efficiently.
When this happens · Trigger
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Supported Triggers and Actions
Notis builds workflows that link Notion to Hubspot. A trigger fires from one place; an action lands in another.
Notion triggers
Hubspot actions
All Page Events
Triggers when any Notion page is created or updated across the workspace.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Comment Created
Triggers when a new comment is created in Notion. Optional `page_id` filter scopes to comments on a specific page. When omitted, fires for any new comment in the workspace the integration has access to. Requires the 'Read comments' capability on the Notion integration. If a connection was authorized before that capability was enabled, the user must re-authorize the connection for comment events to flow.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
New Comment
Triggers when a new comment is added to a specified Notion block or page.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Database Created
Triggers when a new Notion database (the container) is created. A database is the post-2025-09-03 container that holds one or more data sources. This trigger fires for the container's creation event (`database.created`), distinct from `NOTION_DATASOURCE_CREATED` which fires when a new data source is added to an existing database. Most customers calling Notion's `POST /v1/databases` (the legacy API) or creating a database via the Notion UI will see this event. Adding a new data source to an existing database fires `data_source.created` instead — use `NOTION_DATASOURCE_CREATED` for that. Notion's payload puts `entity.type: "block"` (the container is a `child_database` block in the content tree) and `entity.id` is the database id.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Data Source Created
Triggers when a new Notion data source is created. Fires workspace-wide. The payload's `data.parent` carries the data source's tree parent (typically the teamspace) for downstream filtering. A single template-based database creation can fire multiple `data_source.created` events at once — one per data source the template instantiates.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Data Source Schema Updated
Triggers when a Notion data source's schema is updated. Fires on column add / remove / rename. Payload includes `data.updated_properties: [{id, name, action}]` so consumers can discriminate the kind of change downstream. Optional `data_source_id` filter scopes to schema changes on a single data source. When omitted, fires for any schema change in the workspace the integration has access to. Note: adding a column also fires `page.properties_updated` once per existing row in the data source. Customers wanting a single structural-change signal should use this trigger.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
New Page
Triggers when a new page is added to a Notion database.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Page Added to Page
Fires when a new subpage (a `child_page` type block) is added under a specified parent Notion page.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
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