Turn Feature Requests Into Sales Leads
When someone creates a Linear issue, it automatically becomes a lead in Salesforce. Your sales team can immediately reach out.
Trigger
Issue Created Trigger
Triggered when a new issue is created.
Action
Create lead
Creates a new lead in salesforce with the specified information.
Why this helps
Feature requests and inbound inquiries get filed in Linear but never reach sales because there's no manual handoff. Potential customers fall through the cracks.
- Every inbound request becomes a qualified lead
- Sales never misses an opportunity to engage
- Customer interest is captured and tracked systematically
- Revenue potential is never left on the table
Setup
Build it in a few focused steps.
- 1Connect Linear and Salesforce.
- 2Create an automation: 'When an issue is created in Linear, create a lead in Salesforce.' Choose where to receive notifications.
- 3Notis will extract the issue title and description to populate the lead. You can customize which fields get populated.
- 4Test by creating a sample issue—a new lead appears in Salesforce within seconds.
Questions about this workflow
Should all issues become leads, or just certain ones?
You can filter by team, label, or issue type. Tell Notis something like 'create leads only for feature requests marked as customer-inquiry.'
What company should the lead be associated with?
Notis can use information from the issue (e.g., a mentioned company name) or you can tell it to leave that blank for your team to fill in.
Will duplicate leads be created if someone files multiple issues?
Notis can check for existing leads with the same email or company before creating a new one, preventing duplicates.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Linear to Salesforce. A trigger fires from one place; an action lands in another.
Linear triggers
Salesforce actions
Comment Received Trigger
Triggered when a comment is received.
Create Salesforce Account
Deprecated: creates a new salesforce account using a json post request, requiring 'name'; specific fields (e.g., custom, dunsnumber) may have org-level prerequisites.
Issue Created Trigger
Triggered when a new issue is created.
Add contact to campaign
Adds a contact to a campaign by creating a campaignmember record, allowing you to track campaign engagement.
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Add lead to campaign
Adds a lead to a campaign by creating a campaignmember record, allowing you to track campaign engagement.
Private Team Comment Created
Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).
Add product to opportunity
Adds a product (line item) to an opportunity. the product must exist in a pricebook entry that's associated with the opportunity's pricebook.
Private Team Issue Created
Fires when a new issue appears in a private Linear team (polled with the connected user's token).
Apply lead assignment rules
Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.
Private Team Issue Properties Updated
Fires when properties on an issue change in a private Linear team (polled with the connected user's token).
Associate contact to account
Associates a contact with an account by updating the contact's accountid field.
Project Created
Fires when a new Linear project is created. Covers projects in both public and private teams — polls with the connected user's token, so visibility matches what the connected user can see in Linear.
Clone opportunity with products
Clones an opportunity and optionally its products (line items). creates a new opportunity with the same field values and products as the original.
Project Properties Updated
Fires when properties on a Linear project change (status, lead, target date, priority, etc.). Covers projects in both public and private teams — polls with the connected user's token.
Clone record
Creates a copy of an existing salesforce record by reading its data, removing system fields, and creating a new record. optionally apply field updates to the clone.
Connect any two apps with Notis in the middle.
Not just Linear and Salesforce. Any combination from 985+ integrations.
When this happens · Trigger
Do this · Action
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