Create Campaigns from Labeled Issues in Linear

Issues in Linear get a specific label? A corresponding campaign is automatically created in HubSpot so marketing can track and respond.

Trigger

Issue Updated Trigger

Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.

Hubspot logo

Action

Create a batch of campaigns

Creates up to 50 marketing campaigns in a single batch operation.

Why this helps

Neurodivergent founders label issues in Linear for triage but forget to create marketing campaigns to track them. Marketing and engineering operate independently, losing coordination.

  • Marketing campaigns track labeled issues automatically
  • Better coordination between engineering and marketing
  • Marketing sees issues that matter to strategy
  • Reduced manual campaign creation and setup

Setup

Build it in a few focused steps.

  • 1Connect both integrations to Notis.
  • 2Create an automation: 'When a Linear issue is labeled with specific tags, create a campaign in HubSpot.'
  • 3Select Issue Updated as your trigger and configure Notis to watch for specific labels (e.g., 'feature-request', 'partnership', 'enterprise').
  • 4Define which HubSpot campaign properties to use.
  • 5Test by labeling an issue in Linear and verify a campaign appears in HubSpot.

Questions about this workflow

Which labels should trigger campaigns?

You define which labels matter for marketing (e.g., 'high-impact', 'strategic', 'customer-initiative'). Notis only creates campaigns for those.

Can I create different campaign types based on labels?

Yes. Tell Notis to use different campaign templates or types based on the specific label applied.

What if the same issue gets multiple labels?

You can ask Notis to create one campaign for the first label or multiple campaigns if each label warrants separate tracking.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Linear to Hubspot. A trigger fires from one place; an action lands in another.

Linear logo

Linear triggers

Hubspot logo

Hubspot actions

Comment Received Trigger

Triggered when a comment is received.

TriggerInstant

Add asset association

Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.

ActionInstant

Issue Created Trigger

Triggered when a new issue is created.

TriggerInstant

Add token to event template

Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.

ActionInstant

Issue Updated Trigger

Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.

TriggerInstant

Archive email

Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.

ActionInstant

Private Team Comment Created

Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).

TriggerPolling

Archive a batch of emails by ID

Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.

ActionInstant

Private Team Issue Created

Fires when a new issue appears in a private Linear team (polled with the connected user's token).

TriggerPolling

Archive a batch of quotes by id

Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.

ActionInstant

Private Team Issue Properties Updated

Fires when properties on an issue change in a private Linear team (polled with the connected user's token).

TriggerPolling

Archive batch of companies by id

Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.

ActionInstant

Project Created

Fires when a new Linear project is created. Covers projects in both public and private teams — polls with the connected user's token, so visibility matches what the connected user can see in Linear.

TriggerPolling

Archive batch of contacts by id

Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.

ActionInstant

Project Properties Updated

Fires when properties on a Linear project change (status, lead, target date, priority, etc.). Covers projects in both public and private teams — polls with the connected user's token.

TriggerPolling

Archive batch of deals by id

Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.

ActionInstant

Connect any two apps with Notis in the middle.

Not just Linear and Hubspot. Any combination from 985+ integrations.

When this happens · Trigger

Do this · Action

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