Route new prospects automatically using Salesforce rules

Prospects shouldn't wait for manual assignment. When a new customer issue arrives in Jira, Notis creates a lead in Salesforce and immediately applies your assignment rules—prospects are routed to the right owner in seconds.

Trigger

New Issue

Fires when a new issue is created in the Jira project you configure. Only issues created in that project produce an event.

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Action

Apply lead assignment rules

Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.

Why this helps

You create Jira issues for new prospects, but they sit unassigned in Salesforce until you remember to manually apply your routing rules. Leads age and response time suffers.

  • Instant routing: prospects are assigned the second they're created
  • Consistent rules: no manual judgment calls, no missed assignments
  • Faster follow-up: owners see their leads immediately
  • Reduce delays: no more waiting for someone to remember to route

Setup

Build it in a few focused steps.

  • 1Connect Jira and Salesforce to Notis.
  • 2Tell Notis: "Create a lead from new Jira issues and then apply Salesforce lead assignment rules to route it automatically." Set the trigger to New Issue.
  • 3Confirm your lead assignment rules are active in Salesforce.
  • 4Choose your notification channel.
  • 5Test by creating a new test issue and confirming it appears as an assigned lead in Salesforce.

Questions about this workflow

Does Notis need to know my assignment rules?

No. Notis tells Salesforce to apply your existing rules. You manage and update your rules in Salesforce; Notis just triggers them.

What if a prospect doesn't fit any assignment rule?

Notis will note that the lead wasn't assigned by rules. You can ask Notis to assign it to a default owner or team in that case.

Can I test this before going live with all issues?

Absolutely. Create the automation with a specific project or label first, test with one issue, then expand to all projects once you're confident.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Jira to Salesforce. A trigger fires from one place; an action lands in another.

Jira logo

Jira triggers

Salesforce logo

Salesforce actions

New Issue

Fires when a new issue is created in the Jira project you configure. Only issues created in that project produce an event.

TriggerInstant

Create Salesforce Account

Deprecated: creates a new salesforce account using a json post request, requiring 'name'; specific fields (e.g., custom, dunsnumber) may have org-level prerequisites.

ActionInstant

New Project

Triggered when a new project is added in Jira

TriggerInstant

Add contact to campaign

Adds a contact to a campaign by creating a campaignmember record, allowing you to track campaign engagement.

ActionInstant

Updated Issue

Fires when an existing issue is changed in the Jira project you configure — for example its status, assignee, or any other field on the issue is updated. Only issues in that project produce an event. It does not fire on comment activity: adding, editing, or deleting a comment on an issue will not produce an event from this trigger.

TriggerInstant

Add lead to campaign

Adds a lead to a campaign by creating a campaignmember record, allowing you to track campaign engagement.

ActionInstant

Add product to opportunity

Adds a product (line item) to an opportunity. the product must exist in a pricebook entry that's associated with the opportunity's pricebook.

ActionInstant

Apply lead assignment rules

Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.

ActionInstant

Associate contact to account

Associates a contact with an account by updating the contact's accountid field.

ActionInstant

Clone opportunity with products

Clones an opportunity and optionally its products (line items). creates a new opportunity with the same field values and products as the original.

ActionInstant

Clone record

Creates a copy of an existing salesforce record by reading its data, removing system fields, and creating a new record. optionally apply field updates to the clone.

ActionInstant

Connect any two apps with Notis in the middle.

Not just Jira and Salesforce. Any combination from 985+ integrations.

When this happens · Trigger

Do this · Action

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