Automatically Label GitHub Issues When Deal Stages Change
Your deal pipeline in Hubspot and your code repos should move together. When a deal stage shifts, Notis automatically labels the related GitHub issues so your team sees progress without manual updates.
Trigger
Deal Stage UpdatedTrigger
Deal Stage UpdatedTrigger
Action
Add labels to an issue
Adds labels (provided in the request body) to a repository issue; labels that do not already exist are created.
Why this helps
Deals move through stages in Hubspot while related issues sit in GitHub with stale or missing labels. Your developers miss visibility into deal progress, leading to misaligned priorities.
- Your team sees deal progress directly in GitHub without context switching
- Issues automatically reflect current deal stages without manual updates
- Reduces misalignment between sales progress and engineering work
- Labels can trigger downstream GitHub Actions for additional automation
Setup
Build it in a few focused steps.
- 1Connect Hubspot and GitHub to Notis from the portal.
- 2Ask Notis: 'When a deal moves to [stage name], add the label [label name] to issues tagged with [identifier].'
- 3Select Deal Stage Updated as your trigger.
- 4Choose your notification channel for automation confirmations.
- 5Create a test deal and move it through stages to watch labels update in real time.
Questions about this workflow
How do you match deals to issues?
You can use issue titles, descriptions, or custom fields. For example, 'match by deal ID in the issue description' or 'use the issue label enterprise-client'.
Can I add multiple labels at once?
Yes. You can combine multiple labels when a deal reaches a specific stage, e.g., 'add both approved and high-priority when stage is Closed Won'.
Does this work with private GitHub repositories?
Yes, fully supported. Notis integrates with both public and private repos as long as you've granted GitHub access in your settings.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Hubspot to GitHub. A trigger fires from one place; an action lands in another.
Hubspot triggers
GitHub actions
Contact Created Trigger
Contact Created Trigger
Accept a repository invitation
Accepts a pending repository invitation that has been issued to the authenticated user.
Deal Stage UpdatedTrigger
Deal Stage UpdatedTrigger
List repositories starred by the authenticated user
Deprecated: lists repositories starred by the authenticated user, including star creation timestamps; use 'list repositories starred by the authenticated user' instead.
List stargazers
Deprecated: lists users who have starred a repository; use `list stargazers` instead.
Star a repository for the authenticated user
Deprecated: stars a repository for the authenticated user; use `star a repository for the authenticated user` instead.
Add email for auth user
Adds one or more email addresses (which will be initially unverified) to the authenticated user's github account; use this to associate new emails, noting an email verified for another account will error, while an existing email for the current user is accepted.
Add app access restrictions
Replaces github app access restrictions for an existing protected branch; requires a json array of app slugs in the request body, where apps must be installed and have 'contents' write permissions.
Add a repository collaborator
Adds a github user as a repository collaborator, or updates their permission if already a collaborator; `permission` applies to organization-owned repositories (personal ones default to 'push' and ignore this field), and an invitation may be created or permissions updated directly.
Add a repository to an app installation
Adds a repository to a github app installation, granting the app access; requires authenticated user to have admin rights for the repository and access to the installation.
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When this happens · Trigger
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