Automatically Create Hubspot Companies from Calendar Attendee Organizations
Every organization with someone on your calendar automatically becomes a company record in Hubspot—eliminating manual company creation entirely.
Trigger
Calendar Event Sync
Polling trigger that returns full event data including details, attendees, and metadata. For real-time notifications with basic info, use Calendar Event Changes (webhook).
Action
Create a batch of companies
Creates multiple company records in hubspot crm in a single batch operation, processing up to 100 companies per request.
Why this helps
You meet with people from various organizations but manually create company records in Hubspot, wasting time and missing organizational context.
- No manual company data entry
- Organizational context captured automatically from attendees
- Faster deal creation and linking
- Keeps your company database in sync with your network
Setup
Build it in a few focused steps.
- 1Connect Google Calendar and Hubspot to Notis
- 2Ask Notis: 'Create a Hubspot company for each organization whenever I sync my calendar events' or set up in Automations
- 3Choose your notification channel for bulk creation reports
- 4Notis polls your calendar and creates company records for unique organizations found
- 5Test by running the sync and verifying new companies appear in Hubspot
- 6Refine criteria if needed (e.g., only companies with specific domain types)
Questions about this workflow
How does Notis identify the organization name for each attendee?
Notis extracts it from attendee email domains and any organization metadata in Google Calendar. You can manually link or correct entries afterward.
Will this create duplicates if companies already exist?
Notis checks for existing companies by domain and name before creating. Matches are updated instead of duplicated.
Can I sync only specific calendars?
Yes, ask Notis to target specific calendar folders or event types during setup.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Google Calendar to Hubspot. A trigger fires from one place; an action lands in another.
Google Calendar triggers
Hubspot actions
Attendee Response Changed
Polling trigger that fires when any attendee's RSVP changes to accepted, declined, or tentative. Returns attendee info and current status.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Event Canceled or Deleted
Triggers when a Google Calendar event is cancelled or deleted. Returns minimal data: event_id, summary (if available), and cancellation timestamp.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Event Starting Soon
Triggers when a calendar event is within a configured number of minutes from starting. Returns event details, time remaining, attendees, and join links when available.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Calendar Event Changes
**SOON TO BE DEPRECATED** - Use Calendar Event Sync (polling trigger) instead. Real-time webhook trigger for calendar event changes. Returns event metadata only. For full event data, use Calendar Event Sync (polling trigger).
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Event Created
Polling trigger that fires when a new calendar event is created. Returns event ID, summary, start/end times, and organizer info.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Calendar Event Sync
Polling trigger that returns full event data including details, attendees, and metadata. For real-time notifications with basic info, use Calendar Event Changes (webhook).
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Event Updated
Triggers when an existing Google Calendar event is modified. Returns the event ID, change type, and the specific fields that changed with their previous and new values.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
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When this happens · Trigger
Do this · Action
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