Convert Customer Feedback Emails Into Actionable Records
Customer feedback arrives via email, but capturing it in Hubspot gets lost in the shuffle. Notis creates feedback submissions automatically, so your team can act on customer input.
Trigger
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Action
Create batch of feedback submissions
Creates a batch of feedback submissions in hubspot, ideal for bulk imports; all property names, `associationtypeid`s, and association `to id`s must reference existing entities in hubspot.
Why this helps
Customers send feedback and feature requests via email, but they're scattered across your inbox and never make it into your feedback tracking system. Valuable insights disappear.
- Centralizes all customer feedback in one place
- Ensures feature requests and complaints are captured and actioned
- Builds a searchable archive of customer sentiment over time
- Reduces the overhead of copying and pasting feedback across tools
Setup
Build it in a few focused steps.
- 1Connect Gmail and Hubspot to Notis.
- 2Create an automation: 'When I receive an email that contains feedback, feature requests, or product comments, create a feedback submission in Hubspot with the customer's message and contact.'
- 3Choose your notification channel.
- 4Test by sending yourself a feedback email and checking that it appears as a submission in Hubspot.
Questions about this workflow
How does Notis identify feedback emails?
You teach Notis what feedback looks like in your prompt. For example: 'Emails with words like feedback, suggestion, issue, complaint, or request' or emails from specific customer email addresses.
Can it extract specific details like feature names?
Yes. Notis can parse email content for feature names, priority levels, or customer frustration signals if you specify them in your prompt.
Does it tag submissions by sentiment or category?
You can instruct Notis to tag submissions as bug reports, feature requests, or praise, helping your team triage faster.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Gmail to Hubspot. A trigger fires from one place; an action lands in another.
Gmail triggers
Hubspot actions
Email Sent
Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
Not just Gmail and Hubspot. Any combination from 985+ integrations.
When this happens · Trigger
Do this · Action
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