Track GitHub Workflow Runs as Campaigns
Your CI/CD runs happen silently in GitHub while your team has no visibility into what's building and shipping. Notis creates a campaign record for every workflow run so you can see your release cadence and correlate it with customer activity.
Trigger
New Workflow Run Created
Triggers when a new workflow run is created in a GitHub repository. Monitors the repository for any new workflow runs and fires an event for each one. Optional filters allow narrowing to a specific branch, actor, or event type.
Action
Create a campaign
Creates a new marketing campaign in hubspot with the specified properties, returning the created campaign data including its `campaignguid`.
Why this helps
Release timelines are invisible because workflow activity lives in GitHub but release impact is measured in your CRM, creating a data disconnect.
- Complete CI/CD visibility in your CRM
- Easy correlation between releases and customer metrics
- Better release planning insights
Setup
Build it in a few focused steps.
- 1Connect GitHub and HubSpot to Notis.
- 2Create a new automation.
- 3Write: 'When a GitHub Actions workflow run starts, create a campaign record in HubSpot with the workflow name, branch, actor, and a link to the run.'
- 4Select: GitHub > New Workflow Run Created.
- 5Filter by workflow or branch if needed and confirm.
Questions about this workflow
Will this create campaigns for every run, or just production workflows?
By default, Notis captures all workflow runs. You can filter to specific workflows or branches to reduce noise.
Can we link the campaign to actual deployment metrics?
Yes. Notis can tag campaigns with success/failure status and you can build reports correlating deployment success to business metrics.
How long should we keep these campaign records?
Notis can archive older campaigns automatically (e.g., after 90 days) to keep your CRM clean.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Hubspot. A trigger fires from one place; an action lands in another.
GitHub triggers
Hubspot actions
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
New Repository Collaborator Added
Triggers when a new collaborator is added to a GitHub repository. Monitors the full list of collaborators on a repository and fires an event for each newly added collaborator. The payload includes the collaborator's GitHub username, account ID, profile URL, avatar URL, permission flags (pull, triage, push, maintain, admin), and assigned role name.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Commit Event
Triggered when a new commit is pushed to a repository.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
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When this happens · Trigger
Do this · Action
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