UX Research Concept Testing template Concept Testing is a research method used to evaluate the feasibility, usability, and appeal of a product idea or feature before it is fully developed. In the context of UX (User Experience), concept testing involves presenting users with prototypes, mockups, or descriptions of new features or products and collecting their feedback. This process helps determine whether the concept meets user needs and expectations. What's included in the template? - Building the test plan - Outreach to participants - Scenario & task building - Pre- and post test surveys. - Step by step approach to data collection and analysis - Calculators to help you determine insight metrics - Help creating actionable insights and recommendations