This template allows UX/UI Designers and Product Managers to easily create Personas representing the business target audience. A set of characteristics, such as demographics, goals, and frustrations are defined allowing internal teams to empathize with the end-user and make informed decisions to solve real user needs and pain points. You can select either a simple or more detailed view of your persona depending on the level of detail that you want to provide. You can also customize the content to your own needs and link it to your projects. Centralizing Persona within Notion helps to share this asset with the whole company, providing visibility, knowledge, and alignment for all teams.