Depending on the scope and complexity of your rebrand or brand refresh, your team and employees are sure to have questions! Executives, brand marketing, internal communications, and PR teams can get ahead of the team’s questions and concerns by addressing them in a comprehensive rebrand FAQ doc—basically an internal communications checklist covering all the expected changes and what employees need to know. Ultimately, this helps enable everyone to be a better brand steward and can dramatically improve your brand’s consistency.