At the heart of this template is the branding session canvas, a collaborative opportunity for you and your client to dive deep into the essence of the brand. In addition to the branding canvas, we've included a brand briefing section. This portion is designed for your client to independently reflect on their brand. Whether you choose to use one or both sections, this template serves as a roadmap to visualize and articulate the brand's story. This template will be a steppingstone to create a brand that resonates deeply with your audience and sets you apart in the marketplace.