B2B Buyer Persona
About this template
What should you include in your B2B Persona document? It depends on your product and your audience. Here are fields you should consider: 1. ICP (Company info) - Firmographics - Technographic Data - Business-level challenges and goals - Buying committee - Qualification criteria 2. Buyer persona 3. Channels where they spend their time 4. Keywords and questions with stages of awareness
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More by Olena Bomko
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