Tracking your ad campaigns helps you understand their effectiveness and optimize your marketing strategy. By monitoring objectives, platforms, campaign types, investment amounts, conversion values, and ROAS, you can make data-driven decisions to maximize your return on investment. It enables you to adjust campaigns for better performance and higher conversions. Benefits: - Objective Tracking: Monitor the goals of your ad campaigns. - Platform Analysis: Track which platforms your ads are running on. - Campaign Type Management: Manage different types of ad campaigns. - Investment Monitoring: Keep track of the amounts invested in each campaign. - Conversion Value Tracking: Measure the value generated from conversions. - ROAS Calculation: Calculate Return on Ad Spend for better investment decisions.