For CMOs & marketing teams, this worksheet will help your product stand out in crowded markets, your website and campaigns convert higher, increase upgrades, and remove friction that's making users bounce to your competitors. For CEO's & leadership, this worksheet will help you align sales, marketing, dev, and CS on positioning and messaging, set you apart because of how authentically and clearly you communicate with customers, For companies of a size of 1-100+, this worksheet will help you have a unified language around what makes your product different, use your messaging and positioning effectively, and scale it as the company grows.