Creating personas help you identify who you are marketing to or designing for. They give you a specific and memorable identity to 'speak' to. They inform and guide brainstorming, planning and implementation processes and are vital in achieving a good user/consumer experience for your chosen audience. This template is designed to help you quickly and clearly define who you’re talking to, what they want, what they don’t & what you can do for them. This one is aimed at B2B marketing efforts but easily customized for B2C, etc.