Hyperfocus built the product
For two years, Flo poured everything into Notis. The same brain that could create at impossible speed also made it hard to stop, switch off, or be fully present anywhere else.
Florian “Flo” Pariset · ADHD founder · Team of one
ADHD founder. Built Notis—the AI that does the work your brain refuses to.
Flo labels himself so nobody else has to. Notis is for anyone who knows the pattern: ideas vanish, admin gets avoided, and important work keeps getting stuck.
Florian “Flo” Pariset
Building Notis alone. Rebuilding himself with it.
“I built the AI I needed to stop sacrificing my health and my family to my ambition.”
The origin story
He built Notis. Then the way he built it broke him.
Flo spent two years building Notis alone. Hyperfocus became work around the clock, then burnout, then an ADHD diagnosis. That diagnosis changed both the product and the reason he is building it.
Burnout named the pattern
Working around the clock eventually cost him his health and presence with his family. The burnout led to an ADHD diagnosis—and finally explained the ideas, avoidance, dopamine crashes, and relentless cycle behind it all.
Notis became the way back
Flo rebuilt Notis around the help he needed himself: one AI, always a message away, that remembers the context and finishes the low-dopamine work across business, relationships, and health.
Why Notis exists
Mission
Build the AI that does the work your brain refuses to.
No diagnosis or identity required. If tasks pile up, ideas disappear, or low-dopamine work never gets done, Notis meets you in the apps you already use and finishes it.
Vision
Build at the scale of your ambition without paying with your body or your family.
Notis turns the vicious cycle Flo lived—hyperfocus, growth, crash—into a virtuous one: less friction, a stronger baseline, and more presence for the life beyond the work.
How Flo works
Flo runs Notis with Notis.
He runs the company by messaging the product he built. Flo sets the direction, talks to users, and reviews every result. He delegates the research, content, follow-ups, and operating work to Notis while coding agents help him ship—giving one founder the leverage to compete with companies thousands of times larger.
Message, don’t manage
If delegation takes a dashboard, six menus, and more willpower, the product has already failed.
Do the work
Notis should finish the dreaded task—not give you another plan, reminder, or piece of advice to process.
Build from real need
Flo runs Notis with Notis. Every feature starts with a problem he actually delegates to the product.
Keep one human accountable
AI creates the leverage. Flo still sets the direction, reviews the output, and owns every result.
Speaker · Podcast guest · Founder story
A lived story at the intersection of AI, ADHD, and health.
Invite Flo for a candid, practical conversation—not a polished success story. He speaks about building alone, burning out, learning how his brain works, and using AI to build a company without disappearing from his life again.
“ADHD brains are wired to thrive on AI's speed, novelty, and endless possibility. That same fit may also be the surest way to fry our dopamine system—turning hyperfocus into a vicious circle that ends in burnout.”
Why AI is the best—and worst—thing happening to ADHD brains
Why ADHD brains can accomplish so much with AI’s speed, novelty, and possibility—and why that same high-performance fit can fuel a dopamine cycle of hyperfocus, crashes, and burnout.
The AI that does the work your brain refuses to
Why AI for ADHD should finish the low-dopamine task—not add another dashboard, habit, notification, or label to manage.
Can AI make ambitious ADHD brains healthier?
How AI can protect sleep, movement, relationships, and presence—or quietly make 24/7 hyperfocus easier to sustain until the crash.
The human side
The product is part of the recovery.
Flo is not preaching from the other side of burnout. He is rebuilding in public—his health, his attention, and his presence with his wife, his four-year-old, and his dog. His life moves between Ibiza and a small mountain chalet in Switzerland—two places that remind him what the work is meant to make room for. The promise behind Notis is the life he is trying to prove: you can build something extraordinary without disappearing from everything you are building it for.
Mind the Flo · On Substack
Notes from the messy middle of building.
Flo writes about ADHD, AI, ambition, burnout, and learning to stay present while making something difficult. Subscribe to follow the story as it happens.
Visit Mind the Flo on Substack →